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Advertising
We are modifying our Advertising system at present, please email sharon@kidsnewcastle.co.uk for information on lisitng your business/venue. We apologise for the inconvenience.
Update 10/6/11 - We are looking at ways of making it free to be listed on Kids Newcastle. However, we would like all merchants and event providers to offer some forms of discounts to the members of Kids Newcastle. Please bear with us while we create a membership scheme for our users. We hope that users will be attracted to your events and shops by the special offer you have. This offer can change and you will be able to manage your own page and add events at any time.
This is a big change to how the site was intended to work so may take some time. We believe it is the right strategy and hope that it will lead to increased business for all our businesses and event providers. Numbers are increasing by 300% each year with an average of 400 unique users each day. Soon we will be starting a marketing campaign and hope that this number will increase a great deal over the summer.
We will be contacting all our users in the near future with more about the intended changes and how this will be implemented.
As internet users become more savvy about searching the web it is becoming more and more apparent that general listing sites are becoming less effective and only manage to annoy users. People are becoming more precise with their searches and demand that the results deliver what they want. Look at the stats from general listing sites and you may see high numbers but the time spent on the sites, and the number of pages visited, is usually very low. A site has less than five seconds to persuade the user that it may be worth having a look around. A general listing site may average less than a minute per visit and an average of 2 pages. KidsNewcastle averages 6 pages per visit and 4 minutes on the site for each user. This demonstrates the relevance of the site for the particular searches. For example we come high up in google for searches such as "what's on for children in Newcastle" which is what we want but don't feature for non specific searches such as "what's on in Newcastle" as our site is unlikely to be of interest without kids being involved. Many sites try to be a catch-all for purposes of stats but this does not lead to the site being used properly.
Kids Newcastle has been designed as a pure information service for parents and children to find events and places to visit specifically in their area. It is not corrupted with places to go in Cardiff, London etc. from big national advertisers. It is specific and relevant and only has listings in Tyne & Wear, Northumberland and County Durham although we may add an event from further afield that we think may be of interest. We are not trying to raise revenue by persuading users to click on some money making ad in which they have no interest. We provide as much information as possible, including links, contact details, opening times etc so the user can find enough information to make a decision of visiting a particular venue or business. We want people to remember the site and come back again and again as we are now seeing.
If you want to be listed on Kids Newcastle there are a number of options. We have chosen to keep the costs to an absolute minimum and believe that these are very cost effective.
Advertisers
If you would like to advertise on the site through banner ads please contact us by email with what you would like to do and we will get back to you with prices.
Instructions once you have registered your Venue or Business
We hope that the process of publishing your venue or business is not too complicated and you will understand how the pages work. However, if you get stuck please contact us by email (see below or above).
If you would like further information about advertising with Kids Newcastle please email us on sharon@kidsnewcastle.co.uk
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